In this episode of Navigating Real Estate, Sarah Daily sits down with Kenzie Carlstrom, one of REMAX Key Properties’ top-producing brokers, to discuss how social media can be used as a powerful, long-term lead source in real estate. From defining your customer avatar to building trust before the first conversation, Kenzie shares how intentional content, consistency, and clarity have helped her attract clients who already know, like, and trust her.
Drawing from her experience growing a business in a new market, Kenzie breaks down how agents can simplify social media, avoid burnout, and focus on platforms that align with their strengths. The conversation also explores the balance between lifestyle and professional content, the importance of time blocking, and why social media works best when it feels authentic and purposeful.
Whether you’re new to social media, feeling overwhelmed by it, or wondering if it’s truly worth the effort, this episode offers practical insights and real-world examples of how social media can support sustainable growth in real estate.
In this episode, Sarah Daily and Kenzie Carlstrom discuss:
- How Kenzie used social media to rebuild her business after moving to a new market with no existing network
- Why defining your customer avatar makes content creation easier and more effective
- How Instagram can function as both a branding tool and a direct lead source
- The balance between lifestyle content and professional authority in real estate
- Why consistency and confidence matter more than perfection when getting started
Key takeaways:
- Social media is most effective when you know exactly who you’re speaking to and why
- Posting with purpose builds trust faster than trying to post every day
- Time blocking and limiting consumption helps protect creativity and prevent burnout
- When done well, social media can create warm leads who feel connected before the first meeting
About Kenzie Carlstrom
Kenzie Carlstrom is a top-performing real estate broker known for guiding clients across all budget ranges and every stage of buying, selling, and investing with clarity and confidence. With a strong work ethic, high emotional intelligence, and a commitment to open, consistent communication, Kenzie consistently exceeds the traditional REALTOR® role. Her deep understanding of market dynamics, tech-forward approach, and background in real estate investing give her a distinct competitive edge and allow her to advocate effectively for her clients. As an investor herself, she brings empathy and perspective to each transaction, helping clients navigate today’s complex real estate landscape with ease. Backed by REMAX Key Properties and shaped by a lifelong exposure to real estate investing, Kenzie has a keen eye for identifying opportunity beyond first impressions. Outside of work, she enjoys backcountry skiing, snowmobiling, mountain biking, kitesurfing, surfing, teaching fitness classes, and spending quality time with close friends.
Follow Kenzie Carlstrom:
- Instagram: @kenziecarlstrom
- YouTube: Kenzie Carlstrom Realtor
- TikTok: @kenzie_realtor