Beny Rabuchin: How Video Has Changed My Mortgage Business

Navigating Real Estate Episode 18

Get ready to gain exclusive insights into how video and social media have become game-changers, shaping the future of mortgage brokers. Join Ryan Buccola and Beny Rabuchin unravel the strategies, challenges, and success stories of a professional who has seamlessly integrated technology into the heart of his business. Welcome to a conversation that promises to redefine the playbook for mortgage brokers in the digital age.

In this episode Ryan Buccola and Beny Rabuchin discuss:

• How Beny embraced video as a way to connect with potential clients.
• Why video is the best way to educate the public about complex topics such as real estate market reports.
• How clients are vetting real estate professionals on social media before selecting a partner to work with. Whether it’s Instagram or Facebook or YouTube, today’s homebuyers are doing their research online before reaching out.

Key takeaways:

• Video marketing is more engaging than other platforms because it allows a business to educate potential clients about a particular or complex topic, such as mortgage/lending.
• Batching video helps to make production systems easier for real estate professionals.
• By finding partners to help with recording, editing or other – the real estate professional can focus on what they do best and outsource the rest.

About Beny Rabuchin:

I do what I do to be part of the Journey… For 19 impactful years, I’ve been fortunate to accompany over 2,600 families on their journey to real estate success, each with its unique story. I am committed to ensuring that no two strategies are ever the same. I’m not just interested in securing your mortgage; I’m invested in your financial health, both short-term and long-term. We don’t just aim for homeownership; we strive for financial security and a prosperous future. Whether you’re a first-time homebuyer seeking your cozy nest or a savvy investor expanding your property portfolio, I’m here to collaborate with you in designing a roadmap that fits your aspirations and pocket. I’m not just a Mortgage Loan Officer; I am your Mortgage Strategist, and I’m here to help you make your dreams come true, one mortgage at a time.